The Directorate of Outreach was established by TIPAN (Transformation and Integration of Provincial Agricultural Network) project in 1987 following the handing over of Agricultural Research System to KPK University of Agriculture, Peshawar through Handing Over Act 1986 (NWFP Act No. VIII of 1987). Under TIPAN project, the Directorate of Outreach was third major component after Teaching and Research with adequate staff, building and equipments. The aim of outreach was to link Teaching, Research, Extension and other National and International Institutes for the purpose/objective to promote agricultural activities in Khyber Pakhtunkhwa. During this period, technology packages on different crops were developed by the researchers and regularly disseminated to extension workers, farmers and other agencies related with agriculture through workshops, training, seminars, field days, demonstration plots, print and electronic media.
After the termination of TIPAN Project in 1994, Outreach was made part of Agriculture Research System under the administrative control of Vice Chancellor, The University of Agriculture Peshawar. In the year 2005, Handing over Act 1986 was repealed through an act of 2005 (NWFP Act No. XV of 2005) and the Agricultural Research System was again placed at the disposal of Govt. of Khyber Pakhtunkhwa, Department of Agriculture, Livestock and Cooperative. At this stage, the major role of Outreach is to bridge gap between agricultural research, Agricultural Extension and Farming Community. It works for effective transfer of advance production technology to boost the agricultural productivity and hence reduce poverty of the farmers in Khyber Pakhtunkhwa.
The mandate of Directorate General Outreach is to integrate Agricultural Research, Extension and Farming Community, disseminate technology from the research centers to farmers and receive feedback from farmers to researchers for appropriate solutions of the agriculture problems.
Outreach is relatively a swift mechanism for dissemination of information for integrating the activities of all possible stakeholders including women folks to initiate synergies for the development of human resources. Outreach services have become the cutting edge tools in the advancement of agricultural productivity by providing nexus among various stakeholders of agro-industry. Outreach programs help farmers and scientists find solutions to specific agricultural problems of the rural communities. New models for outreach and extension are emerging as information and communication technology, opening access to knowledge through various technology transfer centers. Outreach is generally thought of as a process of extending knowledge from a center of learning to the people of an area to be served. Achieving the future mandate, the Directorate of Outreach should be strengthened by establishing TTU acting as outreach satellites at each ecological zone in the province.
Surveys are conducted in the field of agriculture by meeting with farmers, extension workers and stakeholders to discuss their problems in various agro-ecological zones of Khyber Pakhtunkhwa. These surveys provide basis for identification of problems for technology development and its transfer.
Based on the need assessment, the major problems are referred to the concerned research institute for conducting research on the solution of the problems and development of production technology.
Technology developed by researchers is transferred to Extension Workers and Progressive Farmers through, Training Courses, Workshops, Seminars, Electronic and Print Media.
Adaptation and implementation of new production technology is monitored and evaluated in the field and problems arising in its adoption are communicated back to research scientists for further improvement in the technology.
Outreach develops the skill and knowledge of rural women and female extension workers income generating activities/scheme like poultry farming, kitchen gardening, food preservation, mushroom cultivation and bee keeping through training workshops and seminars to improve their socio-economic condition.
The mandate of research is the development of improved technology and Directorate of Outreach interprets packages and passes on this knowledge to the farmers, rural households and agribusiness personnel’s etc.
The Directorate of Outreach is to facilitate two-way flow of information, i.e. the new technologies are passed from the researchers to the farmers and equally the problems of the farmers must flow up through the system back to the researchers for solving them.
DIRECTORATE OF OUTREACH LINKAGES WITH RELATED ORGANIZATIONS AND STAKEHOLDERS
The contacts of this Directorate are not only confined to the researchers and farming communities but it also deals with government and non-government organizations and agencies concerned with agricultural production. Outreach is truly providing a bridge among Agricultural Research, Agricultural Extension and Farming Community. It works for effective transfer of advance technology to boost the agricultural productivity and hence aids in poverty alleviation of the farmers in the province of Khyber Pakhtunkhwa. Other important area of concern is the rural household to which little attention has been given so far. The Outreach plays a key role in improving the livelihood of rural farm families especially females in their economic empowerment and up-gradation of living standards.
Outreach is building progress in transfer of technology to the extension and farmers through:
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